July 19, 2006

Congratulations!

First, congrats to me on my first post. Let's take a moment and soak it in... OK, moment's over.

Second, I'll get right to the big news in studio websites today with the launch of FoxAtomic.com. This site really takes the studio site to new levels by (at least attempting to - only time will tell) creating a destination for fans and building a brand around a studio. Based on the notion that a single movie site builds an audience only to lose it, Fox Atomic is betting on a more integrated approach to keep at least the teens around until the next release.

foxatomic.jpg

I'd like to reserve a future post for more detailed analysis, but at first blush I gotta say "Congratulations!" and that I admire how Fox is sticking their necks out with this. More (subscriber only) info... and more info about the new studio.

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