Wanted Office "Viral Video"
Okay, so the office worker video we all saw two weeks ago on Break.com was a fake according to Cinematical and Gawker.
Huh? Well I guess it was successfully viral, but doesn't "viral marketing" have to market something? Did the director (who supposedly created the video) think we'd all draw the line between office violence and curving bullets around Jolie's hair? As Cinematical put it, you shouldn't have to explain it on your personal blog (which is what the director did to tip us off).
I had the pleasure of meeting Mr. Bekmambetov on Night Watch, and he did seem a little on the crazy side. But the good kind of crazy. The kind of crazy that films a scene where an office worker gets hit with a keyboard and the keys hang in the air spelling FUCK YO(a tooth makes the U).
I guess it's that kind of viral marketing you get only after you've seen the movie...? Let's call it post-viral.