More Good News
Forbes weighs in with new data from eMarketer about the influence and growth in online ad spending. Movie studios (3.7%) are lagging behind total U.S. ad expenditures (5.9) online (WTF?), but the outlook is at least moving in the right direction...
By 2011, film studios are expected to spend about 11% of their ad dollars on Internet marketing, vs. 13.6% for all U.S. advertisers, eMarketer says.
