The Nines Bare Bones Blog
In a daring move by Newmarket, the official site for The Nines is essentially a blog. Now, Fox Searchlight and others have fully embraced 2.0 features, adding social media content, aggregating, and otherwise evolving with the latest trends, but here they've stripped it all down to one of the barest-of-bones movie websites in recent memory. All the same content is there, but it's presented in a familiar blog format with next to no Flash animation and I gotta say... it's refreshing.
Judging from the trailer, it seems this 2.0 approach fits well with the theme of the movie. I wish I could say it has paid off at the box office, but the $11,800 per screen average this weekend doesn't bode too well for word of mouth to take off.
I've always been a fan of using blog software as a full website platform. I'd love to know if this was 100% created by the new media folks at Newmaket, because it could have been, and it would have cost them next to nothing for the blog theme.
