Samsung's blueseat.com
Samsung is celebrating the unsung heroes of independent film in their new program called blueseat.com. Not all the deets are in, but from what I can tell, it seems like their sponsoring an indie film every eight weeks to help market and raise awareness via exclusive behind the scenes content. They're also hinting at what seems like a partnership with Landmark Theaters that will reserve two "blue seats" in theaters for optimum viewing and comfort for members of the program.
Will Samsung benefit from borrowed interest from the hipster indie crowd? Will it sell more Blackjacks and home theater systems to the art-house set? Only time will tell, but I'm sure the branded blue seats in theaters will spark conversations. And hopefully the online effort will engage even deeper.
Sadly, I'll miss the "thing" a friend invited me to tomorrow night for blueseat.com, so in full disclosure, I did get ping'd about this - but I do think it's a good way for big brands to engage with movie audiences.