Now, Will You Listen To Us??
As my good friend Ian Schafer points out via MediaPost, Google/Nielsen's study of 2,000 U.S. moviegoers last June shows how the Web is neck and neck with TV in the race for moviegoing influence.
Great affirmation, right? But remember: Online = 3.7% of $3.5 million spent per-film on marketing in '06... Something doesn't add up!
I'll be emailing this study to all my clients so they can bring it to their next budget meeting.