Twitter Frustration
I've pitched using Twitter for movie campaigns three times now to no avail. Seems the studios aren't ready to embrace it quite yet - or I'm doing a poor job of convincing. Sure, there's little or no statistics on penetration, but the buy-in is cheap, so why not take a chance for at least a nice PR hit?
So far, I've only noticed Fox's Drive premiere utilizing Twitter, but it seems they gave up soon after. Let me know if you know of others!
I guess I need to find me another Zach Braff/Garden State perfect storm again...
