Test Screenings
Doesn't the fact that we can't make a move without test screening mean we don't know what the fuck we're doing? I think about this a lot. We all get paid pretty well to wait and see what the 14-year-old mall-rat thinks we should do to sell the movie.
It's one thing I do love about the Internet though; most of the time we're using our gut instincts to tell us what will work with the online audience. I'm sure research will catch up soon enough and make us test every tactic on mall-rats before executing. It's just a matter of time.
Yikes. My two month vacation has got me all prickly and cynical. Good thing no one reads this!