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Good stuff (as usual) from Ian Schafer about a new study on the effectiveness of banner ads.
Someday, I'd love to see a similar study examining the effects of thin-slicing first impressions of movie banner ads. As in: How well (or poorly) does my first exposure (when that first exposure is a banner ad) correlate to me buying a ticket weeks later?
If you follow some of Malcom Gladwell's Blink thesis - I, as a lifelong movie-goer, am an expert on my own tastes, and therefore should, with rapid cognition, be able to know instantly whether a film is something I'll pay money to see. Right?
