Encouraging News
An article in the Arts section of nytimes.com says that for the first time, online movie marketing spending is closing in on trailers. This, from a report released yesterday by the MPAA for 2006.
Online = 3.7%
Trailers = 4.3%
These are percentages of the average $3.5 million spent per-film on marketing in '06, which is down slightly from the year before. Encouraging. At least it's moving in the right direction!
