The Hub vs. Destination
Man, I love this keyart for The U.S. vs. John Lennon. As the film goes to draw comparisons to our current war in Iraq, so goes the keyart as it pays homage to the classic keyart for M.A.S.H., which Altman set in the Korean War to draw comparisons to Viet Nam... I think I just blew my own mind. Alas, this blog is about interactive, not print, so...
As much as I would've liked to see the keyart Flashed out and brought to life, what Lions Gate did instead is really cool. The official site is a satire of the Drudge Report, called the Grudge Report, and it links out to Lennon-related content all over the web. I'm guessing they worked a deal with Drudge since they're running ads (which rock too) on the site.
I'm a huge fan of sites linking out and becoming more hub than destination for the marketing of a film. This does so within an appropriately politically-charged concept that works well for this film. They even list traffic stats like Drudge with some pretty decent numbers!
