70% Go to Internet for Movie Info
The MarketCast study from my previous post is out today.
Chris Thilk examines it, listing some interesting stats and offering some great insights.
The real take-away jist I get from all this is that while initial awarness is still largely driven by word of mouth and TV/MSM, more and more moviegoing decisions are being made based on information found online - with 17% saying it is the most influential medium.
Online spending remains stagnant at 2.6% of the studio marketing budgets.