Working the Blogosphere
Universal recently did something very smart in promoting Miami Vice - they called a blogger named Chris Thilk of Movie Marketing Madness fame. What transpired over the last several days may go down as a milestone in the new marketing of movies...
The story as told by Mack Collier on Marketing Profs: Daily Fix with follow up on The Viral Garden.
The resulting MMM post by Chris.
Kudos to Uni for setting a great example that hopefully others will follow. Amazing work (as usual) by Chris who continues to be an inspiration (to this blogger, especially).
A word of caution to bloggers: the blogosphere can be a cruel, cruel place - please think twice before criticizing the next studio that tries to duplicate this effort as being a copycat. We need to encourage this behavior. The studios are already quite wary of reaching out to what can be a very fickle and unforgiving community.