Mark Cuban Challenges... Us.
I wish more billionaires thought like this. Three days ago he challenged anyone to come up with a new (better) way to market films. Winner gets a job.
How do you argue with logic like this (from Mark)?
For those of you doing the math. You are right. Its not unusual to spend 8, 10 , 12 dollars PER PERSON that goes to a movie in the opening weekend. Shoot, its not unusual for studios to spend that much per person to get people to go to the theater through a movies entire run !How crazy is it to spend more on marketing than the revenue recieved when they go to the movie ? Its double crazy because that revenue is split with the theater. So if a studio spends 12 bucks to get someone to go to the theater, they might only be getting 4 dollars back in return.
To date: 654 ideas.
